Amy Freid
WellNest
Mobile App
Overview
Presented with the task of identifying an opportunity within the health and wellness problem space, our team of 3 decided to tackle the topics of physical and mental health, simultaneously. This led us to WellNest, a mobile application, which utilizes Headspace's content and curates it for the user through a comprehensive onboarding process and an assigned wellness coach to provide in depth support.
TEAM
Amy Freid
TIMELINE
2 Weeks
Ivy Chen
Samantha Bonnet
METHODS & TOOLS
User Interviews with Otter
Research Synthesis
with Affinity Mapping
MoSCoW Map
Competitive Analysis
Usability Testing
Persona Development
Survey Screener
Discovery
Survey Screener
We sent out a survey screener and received 27 responses. Our screener was focused on people’s preferred methods of stress and fitness management. We were able to schedule 6 user interviews from these screeners from which we gained deeper insights into people’s day to day wellness management.
User Interviews
To gain a better understanding of our target users and persona, we conducted user interviews with 6 users total.
“I wish I had someone to help me stay focused and active.”
“I like to try different workouts to relieve stress because I know it works.”
“I’d like to meditate, but I’m not sure if I do it right.”
“Positive reinforcement puts my personal challenges into perspective for me.”
Affinity Mapping
After user interviews, we turned to affinity mapping to gain insight into the trends of stress and general wellness management. In the affinity map above, you can see that our users were focused on a few things:
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Stress Relief: Users are conscious of their mental stress and active in trying to alleviate it with activities that they know have consistently worked in the past
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Positive Reinforcement: Users find positive reinforcement more credible when hearing it from real people
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Imagery/Sounds: Users find that “relaxing” imagery and sounds have an effect on their mental state
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Routine & Organization: Users see the value in getting pushed or getting encouragement from others
Who is Becca?
What is the Problem?
Becca feels motivated to be productive and healthy when she receives encouragement. She is struggling with maintaining a healthy lifestyle and routine.
How might we help Becca reduce stress and achieve better stability in her day to day life?
Becca's Journey
To really understand Becca’s current process of stress management in her day to day life, we conducted a round of journey mapping where we walked through all of the steps Becca would have to go through to destress. This helped us start thinking about what our product should be focused on and what would really bring the most value to Becca’s life.
Ideation & Testing
Round 1: Low-Fi Paper Prototype
We conducted testing of our paper prototype with 3 users before developing our mid-fi prototype to ensure that basic functionality was achieved with our app.
Round 2: Mid-Fi Mobile Prototype
Final Prototype
Invision Mobile Prototype: Click Here
Next Steps
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Develop Android version of WellNest, which will require minor functionality adjustments
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Add key features:
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Grounding techniques
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Goal Reminders/Notifications
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Counselor Reviews
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Hamburger Navigation Functionality
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More in-depth onboarding assessment
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