In large-scale email marketing, maintaining brand consistency across multiple users can be challenging. To address this, I designed the Style Guide, a feature that empowers parent users to define and enforce branded styles across all subaccounts. This tool allows businesses to set standardized fonts, colors, and other design elements, ensuring that every email campaign aligns with their brand identity.

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By giving parent users greater control over their team’s email output, the Style Guide enhances management at scale, streamlines workflows, and reinforces brand consistency - all key to driving efficiency for large customers.