Meet Auufa

Desktop Website

THE CHALLENGE

Develop a multi-sided professional platform where designers (architects, interior designers, etc.) and manufacturers connect to enhance innovation and efficiency on projects.

TEAM

Amy Freid

Christina Tai

Peter Ku

TIMELINE

2 Weeks

METHODS & TOOLS

User Interviews with Otter

Research Synthesis

with Affinity Mapping

Persona Development

MoSCoW Map

Competitive Analysis

Usability Testing

Storyboarding

INITIAL HYPOTHESIS

We believe that creating a website for architects and manufacturers to find and showcase products, respectfully, in a centralized platform will increase research efficiency, innovation, and market exposure.

DISCOVERY

WHO WE INTERVIEWED

To really understand the industry, our team felt it was necessary to gain insights from multiple perspectives. Our goal was to understand how architects interact with manufacturers and find new products. While we mainly gathered these insights from the mid-senior level architects who actually interacted with manufacturers regularly, the entry-level architects provided valuable information as well. We started with some entry-level architects

INTERVIEW FOCUS

MAIN TRENDS

WHO IS RAFAELA?

RAFAELA'S CURRENT JOURNEY

PINPOINTING THE PROBLEM

Rafaela knows the manufacturers she's worked with previously are reliable and credible, but sometimes she cannot find the products that fit the project’s specifications in that network.

How might we help Rafaela conveniently find new and alternative products/manufacturers to use for her projects?

IDEATION & DEFINING

FEATURE PRIORITIZATION

COMPETITIVE ANALYSIS

FINAL PROTOTYPE:

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TESTING RESULTS

NEXT STEPS

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