Develop a multi-sided professional platform where designers (architects, interior designers, etc.) and manufacturers connect to enhance innovation and efficiency on projects.
METHODS & TOOLS
User Interviews with Otter
with Affinity Mapping
We believe that creating a website for architects and manufacturers to find and showcase products, respectfully, in a centralized platform will increase research efficiency, innovation, and market exposure.
WHO WE INTERVIEWED
To really understand the industry, our team felt it was necessary to gain insights from multiple perspectives. Our goal was to understand how architects interact with manufacturers and find new products. While we mainly gathered these insights from the mid-senior level architects who actually interacted with manufacturers regularly, the entry-level architects provided valuable information as well. We started with some entry-level architects
WHO IS RAFAELA?
RAFAELA'S CURRENT JOURNEY
PINPOINTING THE PROBLEM
Rafaela knows the manufacturers she's worked with previously are reliable and credible, but sometimes she cannot find the products that fit the project’s specifications in that network.
How might we help Rafaela conveniently find new and alternative products/manufacturers to use for her projects?