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CAMPAIGN SEND SUCCESS PAGE

CAMPAIGN MONITOR BY MARIGOLD

Increasing trial conversion to increase revenue with end to end design & research

ROLE

UX/UI DESIGN | FIGMA

UX RESEARCH | LYSSNA

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OVERVIEW

Campaign monitor is an email marketing platform designed specifically for small to mid-sized businesses. This platform operates on a self-serve sales model, enabling direct service to consumers.

THE PROBLEM

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  • Revenue growth is a top priority

  • High trial user drop-off after first campaign send

  • 56% higher conversion among users who create journeys

DISCOVERY

IDEATION

USER TESTING

REFINEMENT

DELIVERY

OUR COMPETITORS

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Active Campaign​

  • Guiding user to create an automation with AI

Mailchimp​

  • Advertising SMS add-on service

THE SOLUTION

Move from modal → full page approach

Surface high-traffic features

Encourage the creation of journeys

UNMODERATED USER TESTING

Unmoderated preference test with 5 customer success managers conducted using Lyssna

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  • 5/5 preferred the 8-tile vertical layout

  • Instead of “Add your brand” → be more straightforward with “Create a template”

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FINAL RESULT

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  • Blending visual engagement with clear utility

  • 8 cards promoting high-traffic and high-impact features

  • Clear CTA for exploring pricing plans

  • Increased value perception & discoverability → 10% increase in trial to paid conversion

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